The Poetry Foundation is an independent literary organization
dedicated to promoting poetry and its culture. The basis of the
Poetry Foundation's new identity is the Poetry type family,
consisting of three versions: Minimum, Medium, and Maximum.
The type family connotes a sense of formation; its lack of
"complete-ness" suggests the notions of coming into being, of
the poetry process, and of interpretation by the reader. The
occasional lack of conventional clarity of a single letter invites
examination and interpretation of relationships; while the simple,
elemental forms used throughout the type family harken back to
early writing systems and through the given context communicate
clearly and with precision.
- Brand Identity & Typeface Design
- Instructor: Michael Konetzka